Campaign Summary
The account targeted high-intent villa rental queries with weekend, holiday, and family-travel keyword clusters.
Key Outcomes
- Higher quality villa stay enquiries
- More group and family booking leads
- Better conversion rate on local stay intent
Execution Process
- Create campaign clusters by stay duration and group type
- Highlight amenities and location in ad copy
- Use fast enquiry forms and click-to-call flow
- Scale top converting dates and audience segments