Campaign Summary
Campaigns were structured by route and service type, using call-driven conversions and location-specific ad copy.
Key Outcomes
- More route-relevant enquiries
- Higher call-to-booking conversion rates
- Improved CPL by zone-level bidding
Execution Process
- Create route-based and service-based campaign groups
- Use call assets and quick-booking messaging
- Set location bid modifiers by demand zone
- Refine keywords with booking intent signals