Campaign Summary
The campaign targeted high-intent local beauty searches and appointment-led keywords. Creative emphasized safety, hygiene, and available slots.
Key Outcomes
- Higher appointment intent from localized ad copy
- Better CTR with service-specific creatives
- More qualified leads from tighter audience intent
Execution Process
- Build service-segmented ad groups
- Add local trust signals in headline and description
- Use call and form tracking for appointment quality
- Adjust bids by hour and day performance