Campaign Summary
Campaign messaging was designed for supportive intent, confidentiality, and easy first-contact pathways via call and form.
Key Outcomes
- Higher support-seeking enquiry quality
- Improved response conversion rate
- Reduced irrelevant clicks with careful keyword filtering
Execution Process
- Build empathetic ad messaging by symptom intent
- Use strict negatives and location filters
- Create low-friction first-contact form flow
- Optimize around qualified counselling requests