Campaign Summary
The account targeted B2B service keywords with clear service-line separation for website development, SEO retainers, and PPC management.
Key Outcomes
- More relevant B2B enquiries
- Better CPL from service-focused landing paths
- Improved conversion consistency across services
Execution Process
- Create separate campaigns per service line
- Align ad messaging to outcome-driven offers
- Route traffic to service-specific pages
- Optimize based on SQL-quality conversion events