Campaign Summary
Campaigns were organized by stay intent, weekend travel demand, and family booking searches to increase direct enquiries.
Key Outcomes
- More direct booking enquiries
- Improved occupancy demand in peak windows
- Lower dependence on third-party booking platforms
Execution Process
- Segment campaigns by stay type and trip intent
- Use offer and availability-led ad messaging
- Send traffic to booking-first landing flow
- Optimize by booking-ready call and form leads