Campaign Summary
This campaign focused on high-intent local search queries for nursing, IV therapy, and doctor-at-home services. The strategy prioritized lead quality over raw volume.
Key Outcomes
- Higher quality enquiries from service-area targeting
- Reduced irrelevant calls with tighter keyword themes
- Better booking conversion from ad-message matching
Execution Process
- Segment campaigns by service type and urgency level
- Apply location radius and negative keyword controls
- Align ad copy with trust and response-time messaging
- Optimize weekly using call and form quality signals