Campaign Summary
Campaign segmentation by service intent helped attract decision-makers looking for monthly bookkeeping and compliance support.
Key Outcomes
- More qualified business leads
- Higher close-ready enquiry mix
- Lower wasted spend from broad finance searches
Execution Process
- Segment by bookkeeping, tax, and compliance services
- Use role-intent and business-intent keywords
- Route each ad group to relevant service page
- Optimize using lead quality review loops