Campaign Summary
Local campaigns focused on near-me intent, open-now keywords, and neighborhood-level bidding to drive visits and calls.
Key Outcomes
- Higher local intent traffic
- More calls during peak usage windows
- Improved repeat customer touchpoints
Execution Process
- Prioritize near-me and open-now queries
- Apply location extensions and call assets
- Adjust bids by hour and weekday demand
- Refine terms by conversion intent