Campaign Summary
Campaigns targeted board-exam and NEET biology intent with class-level segmentation and trial-lesson CTA strategy.
Key Outcomes
- Improved trial-class enquiry rate
- Better lead quality from grade-level targeting
- Reduced irrelevant clicks using negative lists
Execution Process
- Segment campaigns by class and exam intent
- Launch message variants for parents and students
- Send traffic to syllabus-specific landing pages
- Optimize budget by quality-lead source