Campaign Summary
Search campaigns focused on beginner and spoken Arabic class intent, with separate ad groups for adults, kids, and exam-focused learners.
Key Outcomes
- Higher enrolment enquiry quality
- Lower CPC on long-tail course terms
- Stronger conversion from level-based landing blocks
Execution Process
- Cluster keywords by learner profile
- Build ad copy around batch timing and outcomes
- Use call and form tracking for lead quality
- Scale top-performing locations and schedules